Adobe MAX Customer Interviews
For Adobe’s blog series, I created a set of customer interview videos that combined video editing with hand-crafted animated overlays. The goal was to produce visually engaging content that felt dynamic and playful, while staying true to Adobe’s brand and helping viewers absorb information quickly.
The Process
I worked from initial storyboards through to final delivery, exploring creative ways to animate call-out text and supporting visuals at key moments in each interview. Using frame-by-frame animation created in Procreate, I layered hand-drawn text and illustrative elements over the footage, balancing subtle line movement with more expressive animations to maintain energy without overwhelming the content.
Fun and Bold Result
The result was a cohesive visual style that enhanced clarity and storytelling, delivering fun, experimental, and bold visuals across the series.
Through this project, I explored how traditional animation techniques can sit naturally within corporate video, creating work that feels both expressive and purposeful.